UK Bans Misleading Kate Moss Ad!

Kate Moss’ Rimmel ad has been banned in the UK after British Advertising Standards Authority (ASA) found the advertisement to be “misleading”. Rimmel were unable to prove that Kate was not wearing false eye lashes and thus imposed the ban.

The misleading advert in question is the new Magnif’Eyes mascara by Rimmel (photograph right). Rimmel claim that their product “boosts the length of women’s eyelashes by up to 70 per cent more than rival brands.”

Sound familiar? That’s because L’Oreal had an ad banned three months ago featuring Penelope Cruz. L’Oreal was also accused of “misleading” the public with their ad campaign for mascara.